InfoTrends Launches Study Examining Evolution of Cross-Media and Marketing
InfoTrends Launches Study Examining Evolution of Cross-Media and Marketing
Success in the new media world demands that firms move from print service providers to cross-media and marketing services providers. Customers are demanding much more beyond print, and service providers must rise to the challenge.
This requires business repositioning and redefining the overall value proposition. New products and services must be incorporated into the service provider’s offerings, and staff must be trained on how to sell and execute these new business components. They must gain a solid understanding of the next phase in the cross media and marketing services evolution, in terms of how the market will embrace print, online, social, mobile, and whatever media comes next.
Barb Pellow, a Group Director at InfoTrends, stated, “Cross-media campaigns present an opportunity to increase contact with customers across multiple touchpoints, enabling you to reinforce your message and keep your product or service top of mind. While many have recognized this and begun to offer these capabilities, cross-media is a new and changing phenomenon. It is necessary to monitor new developments to ensure that your cross-media offerings are up to date.”
To investigate how best to approach this new opportunity, InfoTrends is conducting a study entitled Evolution of the Cross-Media and Marketing Services Provider. This study will uncover the critical steps and go-to-market strategies powering the evolution that is beginning to take place. This study will:
Define the key cross-media and marketing services offered by firms achieving desired levels of revenue growth and profitability
Understand the essential modifications to business plans to drive a cross-media and marketing services business ranging from pricing to compensation
Identify vendor support services making a difference in the shift
Uncover the critical support required by firms struggling to evolve
Identify the go-to-market strategies of firms that have successfully evolved into cross-media and marketing services provider
Define the critical marketing and sales approaches used to reposition firms and reach the right target market
Provide recommendations to develop strategies that succeed
Provide charts, tables, and graphs highlighting evolution steps and best practices
Offer case studies to guide sales offerings that reflect market reality
Deliver presentations to arm sales and technical staff with market intelligence
Don’t miss the opportunity to be a part of a research study that will solidly document the evolution, reveal the strategies that yield success, and identify where the profit opportunities reside.
For more information on the study or to sign up as a participant, contact Jennifer Skerrett at +1 781 616 2100 ext. 111. Early subscriber discounts are available until January 31, 2011.
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at http://www.infotrends.com.
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Tags: CrossMedia, Evolution, Examining, InfoTrends, launches, Marketing, Study
